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Sarah effectively leverages her experience and skills, from her journalism background, to succeed in communications and marketing positons. As a skilled writer with a strong understanding of the media industry, Sarah excels at creating content for all platforms. She is a creative, “out of the box” thinker who brings a wide variety of ideas and skills to the table. Sarah understands the importance of visual elements and has the ability to create captivating graphics, and video to enhance social media posts and communications efforts. Through her experience, at Jays Care Foundation, she worked on a team to develop brand marketing campaigns, and spearheaded a monthly newsletter that was distributed to key internal stakeholders. As well, she developed relationships with important media outlets, and coordinated and managed various media events.

Inside Pitch

One of two mock-ups made for a monthly Jays Care Foundation newsletter that would be sent out to all Toronto Blue Jays employees

This draft was made with an newspaper format in mind, with lots of information, videos, and hyperlinks.

Unstoppable Plays of the Month

One of two mock-ups made for a monthly Jays Care Foundation newsletter that would be sent out to all Toronto Blue Jays employees.

This draft was meant to be eye catching and short with hyperlinks to drive recipients, externally, to the website

All-Star Story

An example of an all-star story, Highlight one of the many impressive kids in Jays Care programming. These stories would be re-formatted to be used on social media, on the website, and in annual program reports.

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© 2015 Sarah Reid

 

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